Shopper Marketing Odds + Ends

kroger tab

Visual concepts for a “Before/During/After” program at Kroger that supports their TAB category.

Toast. Pair. Cheers. / Sip. Pair. Cheers. Be the host with the most when you prepare an evening filled with friends, fun and food. At Kroger, we’re making it easy to mix, make and match the perfect before dinner cocktails, wine pairings and drinks to enjoy with dessert. Get ready for a great night!

kroger program thematics

Our client was invited to provide shopper programming to support the TAB category at Kroger with focus on bundles and an increased presence of tactics across the entire path to purchase in order to drive more traffic to the store. Tactics included Shopkick, Influencer blog posts, In-Store Demos, Shelf and Floor Talks, Mail-in Rebate Neck Tags and more!

Click or tap the image to move left or right.

WHISK(E)Y AND MIXABLES HOLIDAY DISPLAYS

Display concepts for our client's whisk(e)y and mixables portfolio during the busiest time of the year—the holiday season. Our goal was to capture a greater share of the gifting and entertaining market during this time period utilizing a modular floor display in the off-premise space that disrupts the shopper and aids in the decision-making process.

Click or tap the image to move left or right.

CVS ENDCAP PLAN

Key visual, neck tag and end cap mock ups for programs in CVS that drive incremental sales.

Click or tap the image to move left or right.

WINE & SPIRITS RACK