Design-led creative leadership for brands with a lot to say
CREATIVE LEADERSHIP · Brand design · Art directionJessica is a creative leader with 15+ years of experience turning complex business problems into clear, human, high-performing creative across brand, growth, healthcare and CPG.
Currently ACD, Brand Design — Earnest
Previously UnitedHealthcare + Momentum Worldwide
Colorado-basedSelected work
INTEGRATED CAMPAIGNEarnest: Debt & Dating
Turning original research into a culturally relevant brand story that traveled across PR, paid, lifecycle, social, SEO and web
170M+ syndicated media reach
Strategy · Art direction · Design · Integrated campaign
BRAND + GROWTH
Billboards, streaming, print, and validating what viewers really think of AI footage
INTEGRATED CAMPAIGN
One idea for 22 markets, and the everyday moments UnitedHealthcare Medicaid makes easier
CREATIVE SYSTEMS
A copy bank that remembers what worked, and a framework for how customers feel
BEYOND THE WORKI build the conditions for better creative, too.
I’m a player/coach by nature: close enough to the work to raise the bar, but focused on giving teams clarity, ownership and room to grow.
team leadershipLed a designer and two senior copywriters at Earnest; previously scaled UHC proposal creative from one person to a five-person team.
Creative standardsBuild reusable systems, guidance and feedback loops that help teams move faster without flattening the work.
Cross-functionalPartner across Growth, Product, Lifecycle, Content, SEO, PR, Compliance and external partners to connect creative to business.
How I leadClear direction, candid feedback, real ownership and enough curiosity to change course when the work or data says we should.
More work
CAMPAIGN
Retro, ridiculous, relevant: a 50-year-old cookie's comeback, shelf to Twitch
CAMPAIGNRetail, shopper marketing, and CPG →
Integrated shopper work built to make brands stand out and products move
ART DIRECTIONSetting the scene, shaping the story, and sweating the details from pre-pro through final selects
ART DIRECTIONLogos, lockups, and illustrations →
Selected identity work across logos, lockups, and illustration
Jess is the rare kind of leader who combines sharp creative vision with genuine mentorship.”
— Hannah Preston · Senior Brand Copywriter, Earnest