Pet Rescue by Judy Campaign
As a member of Ad 2 Orlando’s Public Service committee, every year we are responsible for choosing a non-profit organization and producing a full-blown advertising campaign for them 100% free of charge. This particular year, we worked with Pet Rescue by Judy, an local organization that rescues, rehabilitates, and provides shelter for cats and dogs abandoned by their owners.
They are well known around the community as the only no kill shelter in Central Florida and run entirely off of donations and volunteers. PRBJ needed help creating an iconic brand/image that would help them look legitimate to those making donations and adopting.
I created several logo concepts, all of which have strong, iconic marks usable across their brand's collateral pieces. The client ultimately felt that it were important to hold on to the script type-face "by Judy" as it had previously become synonymous with Judy in the community.
In addition we created a series of ads that highlighted the light side of adopting a pet into your family. Fun headlines and copy were used to describe situations in which having a pet might make your life a little better... because it's true, they do - there is nothing better than coming home to a dog or cat that loves you unconditionally.